On April 14th, our founder Eleni Lialiamou introduced the groundbreaking Unlocking Growth for Your Product program at the Kaust Accelerator in collaboration with Kimolian.ai. This program is led by Eleni Lialamou, a multi-patented product strategy and innovation expert with extensive experience in B2B and B2B2C products across startups, scale-ups, and large organizations in Silicon Valley, the UK, Finland, and Greece.
During the presentation, Eleni engaged the audience by asking a thought-provoking question: Where are you in your Growth Journey? Are you focused on Gaining Users, Keeping Users Engaged, or Improving Experiences?
Following this, Eleni delved into a detailed explanation of the AI Growth Flywheel, revealing how AI can be harnessed to optimize operations and drive growth.
Eleni shifted the focus to Establishing Feedback Loops, where she delved into the importance of continuously gathering qualitative and quantitative feedback to enhance our AI capabilities.
She emphasized the significance of measuring user engagement with AI features through monitoring user behavior. Eleni provided examples including click-through rates, time spent, drop-off rates, and session recordings to illustrate their importance. She also highlighted various methods of collecting feedback, including ratings, comments, surveys, and user interviews.
During the presentation, Eleni stressed the importance of knowing your user as a key factor in driving product growth. She emphasized that user discovery is an ongoing process that requires constant exploration to understand who uses the product, why they stay, and why some leave. Asking questions like WHO, WHY, WHY NOT, and REPEAT is crucial for success.
Eleni shared compelling case studies on Building a prototype with Lovable.dev, emphasizing the importance of selecting target users for testing prototypes and analyzing results for growth success.
As your product goes live, Eleni suggests asking critical questions to gauge success from both the user’s and your perspective. What does success look like for the user? How do you measure success? How does the user measure success? How does the user feel using your feature?
If you find this topic intriguing and are eager to explore various AI tools workshops tailored to your needs or those of your company, reach out to us! Let’s embark on this exciting journey together!
